The scary Halloween sale is now coming
close, it comes every year on the 31st of October. It’s time everybody gets
really excited about trick or treat, Jack-O’Lantern and candy bags. But for
eCommerce industrialists, it’s time to get super excited and worried at the same
time because the highest sales peak of the year officially starts then. You’re going
to lose a lot though everybody wins big sales. You need some damn good
Halloween marketing ideas to boost your store’s sales on Halloween and some
holidays after that. This blog post dedicates few Halloween Marketing Ideas to
help S&M business owners make a big fortune this year.
1.
Offer freebies
Everybody throws discounts on holiday
seasons. It’s so usual that people are not motivated enough to shop on your
store even with a discount offer because they feel like they can find discounts
on any single store during the holidays.
2. Create
a spooky look
However, it’s not sensible to design a totally
new theme which would be beautiful but very expensive and may be troublesome to
your back-end, especially when it is only temporary for a couple of days Instead,
you can focus on decorating flexible elements that are catchy enough to get
customers’ impression.
3. Send
Halloween gift cards
If you’re going to run special promotions
on Halloween sale, make sure you go ahead and keep your customers aware at
least 2-3 weeks earlier that you’re going to have big promotions, fun gifts or
good deals for them on the holiday week.
4. Promote
& remind your customers
For sure, email marketing cannot stay out
of the list of potential Halloween marketing ideas you should focus on.
Following a search, email is the second most effective channel to acquire
customers, accounting for 7% of user acquisition in e-Commerce.
5. Get
more traffic from Google with a blog post
As previously mentioned, what most people
search on the Internet right before Halloween are gift ideas. During the
holiday season, search volume for “Halloween gift ideas” keyword and other
relevant keywords like "Klook Promo Codes" amount to 10,000 – which is an enormous number.
